# ILoveAU for Councils and destination organisations > Help visitors discover local attractions, experiences and businesses through natural, personalised conversations — directly from your website, 24/7. ILoveAU gives Australian councils, tourism boards and destination organisations an AI-powered visitor guide for their own website. Available 24/7, it helps visitors discover local attractions, experiences and businesses through natural, personalised conversations, drawing on your approved content and local tourism listings, with an interactive destination map and custom location pins. Recommendations reach beyond the best-known icons to spread demand across your region. Councils can also launch a white-label microsite in their own brand within ILoveAU, across web, iOS and Android, without building and maintaining a separate multi-platform solution. ## Common challenges - **Visitor servicing doesn't scale.** Visitor centres and teams can't answer every question, in every season, at every hour. - **Demand concentrates.** Visitors cluster at a few icons while the rest of the region and its operators miss out. - **A digital presence is costly to build.** A separate website and apps for web, iOS and Android take budget, time and ongoing publishing effort. ## Products ### AI Guide A 24/7 visitor guide on your website, with personalised recommendations for local attractions, experiences and businesses from your content and local tourism listings. Price: Tailored pricing. ### White-Label Microsite A white-label microsite in your council's brand for your attractions, events, suburbs and visitor content, across web, iOS and Android. Price: Tailored proposal. ## Questions the AI Guide can answer for your visitors - What's on in the region this weekend? - Which walks are open after the recent rain? - Where can we charge an EV on the way? - What can we do with kids on a rainy day? ## Video: AI Discovery for Destinations | ILoveAU [Watch on Vimeo](https://vimeo.com/1234972709) (1:27). Visitors start planning long before they arrive. A branded AI visitor guide on your own website gives them personalised recommendations about real places, any time of day — grounded in your own content and local tourism listings. - Instant answers about real places, shown on a live map - Visitors save the places they love as they plan - Answers grounded in your content, from fees and policies to events and FAQs - When it doesn't know, it says so and turns the question into an enquiry for your team Tallowood Coast is a fictional destination created for this video. ## AI Guide pricing All prices in Australian dollars, excluding GST. ### Destinations For councils, regional tourism organisations and destination teams. Scope is based on your region, content volume, visitor demand, governance and integration requirements. ## White-Label Microsite A dedicated, white-label microsite in your council's brand, within ILoveAU, that presents your local attractions, events, suburbs and visitor content across web, iOS and Android, without the cost, complexity and ongoing maintenance of a standalone multi-platform build. - **Launch faster, publish less.** Managed or hybrid delivery reduces the operational and publishing effort on your team. - **Web, iOS and Android.** Reach visitors on every platform from one microsite, with no separate apps to build or maintain. - **A foundation that grows.** Scale and evolve the microsite over time without a separate rebuild. - **Future platform enhancements.** Access improvements in discovery, engagement and personalisation as the ILoveAU platform develops. - Pricing: tailored proposals for councils and destination organisations. ## Frequently asked questions ### Can councils and destination organisations partner with ILoveAU? Yes. We work with councils, regional tourism organisations and destination teams on embedded AI visitor guides tailored to their place and stakeholders. ### Who controls what the destination AI Guide says? You do. It is grounded in your approved website content, visitor information and policies, and its recommendations for local attractions, experiences and businesses draw on tourism listings that include information from the Australian Tourism Data Warehouse (ATDW). Scope and governance are agreed during setup. ### What is a white-label microsite on ILoveAU? A dedicated microsite in your council's brand, white-labelled within the ILoveAU platform, that presents your local attractions, events, suburbs and visitor content across web, iOS and Android. It is delivered as a managed or hybrid service, so you launch faster without building or maintaining your own website and apps, and it benefits from ILoveAU platform improvements over time. It is a separate product from the AI Guide. ### Can visitors see recommendations on a map? Yes. Recommendations appear on an interactive destination map, and you can add custom location pins for the places you want visitors to find, such as visitor centres, lookouts or event venues. ### How does ILoveAU support local operators? Your AI Guide recommends local attractions, experiences and businesses across the region, helping spread demand beyond its best-known icons. ### Does the AI Guide only help visitors who come from ILoveAU? No. The AI Guide is embedded on your website and helps the visitors already arriving there, so its value does not depend on traffic from ILoveAU. ### What content can the AI Guide use? Your approved website pages, PDFs, FAQs, policies and visitor information, enriched with relevant local tourism data. Each plan sets how many pages and documents can be indexed. ### How are AI answers counted? Each reply the AI Guide gives a visitor counts as one AI answer. Your plan sets how many answers are included each month. ### Can I change my AI Guide plan later? Yes. Talk to our team and we'll move you to the plan that fits how your website is being used. ### How is the AI Guide added to my website? The AI Guide is provided as an embeddable website widget. Our team helps configure its approved content and appearance, then supports your team through setup and launch. ### What is included in setup and launch? We agree the content sources and visitor use cases, configure the guide for your brand and approved website domains, test representative questions and support your team with the website embed. The exact scope is confirmed for your plan before work begins. ### What reporting is available? The workspace shows usage, frequently asked questions, unanswered questions and the content sources supporting answers. These insights help your team close information gaps and improve the visitor experience over time. ### What control do we have over content and visitor data? You choose the approved content sources and website domains for the guide, can review content before it is used and can manage retention settings for conversations and form submissions in your workspace. Data handling and governance requirements are confirmed during setup. ### What happens when the AI Guide cannot answer confidently? The AI Guide is designed to answer from the sources you approve. Questions that are not covered can be directed to your team or captured as an enquiry, depending on your setup. ### Do prices include GST? No. All prices are in Australian dollars and exclude GST. ### Which businesses can partner with ILoveAU? Tourism and hospitality businesses operating in Australia — accommodation, tours and activities, restaurants and wineries, attractions and events — as well as councils and destination organisations. Businesses should hold the licences and insurance appropriate to their activities. ## Contact - Email: partners@iloveau.com - Phone: +61 416 796 527 - Based in Sydney, Australia; serving all eight Australian states and territories. Canonical page: https://www.iloveau.com/en/businesses/councils-and-destinations