# ILoveAU for Tour and activity operators > Match what travellers are looking for with the right experience — and send ready-to-book demand straight to your website. ILoveAU helps Australian tour, activity and experience operators reach travellers who are actively planning what to do. A free listing makes your experiences discoverable in ILoveAU's AI-powered search; referrals send interested travellers to your own booking system; and an AI Guide on your website answers fitness, safety, timing and what-to-bring questions before they become a reason not to book. ## Common challenges - **Hard to stand out.** Big marketplaces bury smaller operators under hundreds of near-identical listings. - **Questions that stall a booking.** Fitness levels, weather, pick-up points and age limits — unanswered, they cost you the sale. - **Last-minute planners.** Many travellers decide what to do in-destination, often after your office has closed. ## Products ### AI Guide Answer fitness, safety, pick-up and what-to-bring questions at any hour, so hesitation doesn't cost a booking. Price: From A$49/mo. ### Discovery & Booking Referrals Surface your experiences when travellers search for things to do by interest, place and season. Send travellers straight to your booking system for the date and departure they want. Price: Free listing. ### AI Visibility Consulting Help AI planners understand exactly what your experience offers, where and for whom. Price: Request a quote. ## Questions the AI Guide can answer for your visitors - Is this tour suitable for kids under 8? - What happens if the weather turns? - Where is the pick-up point from the city? - How fit do I need to be for the full-day hike? ## AI Guide pricing All prices in Australian dollars, excluding GST. ### Tours & Small Business - **Starter** — A$49 per month ex-GST. Best for: independent operators getting started. Plan allowances and features: 1,000 AI answers/month; 1 embedded AI Guide; Up to 100 indexed pages & PDFs; Branded guide setup; Question and usage insights; Enquiry form; Standard email support. - **Operator** — A$99 per month ex-GST. Best for: tour and activity operators. Includes Starter capabilities. Plan allowances and features: 1,500 AI answers/month; 1 embedded AI Guide; Up to 300 indexed pages & PDFs; Local ATDW tourism listings; Booking links and enquiry forms; Unanswered-question insights. - **Growth** — A$119 per month ex-GST. Best for: higher visitor volume and multiple venues. Includes Operator capabilities. Plan allowances and features: 4,000 AI answers/month; Up to 2 AI widgets; Up to 500 indexed pages & documents; Local ATDW tourism listings; Booking links and enquiry forms; Weekly content auto-sync; Enquiry alerts. ## Discovery and Booking Referrals on ILoveAU - **Free Listing** (A$0 upfront): List your business for free with a link to your website. ILoveAU charges 8% only when a referred booking is completed. - **Featured Placement** (Let's talk): Upgrade your free listing to be featured across ILoveAU destination pages, discovery and the app. - Referral commission: 8% on eligible, completed referral bookings. ## AI Visibility Consulting We review your website content, discoverability and technical foundations to find opportunities to improve your visibility across AI search experiences such as ChatGPT, Perplexity and Google's AI results. - AI search visibility review - Content and structured-data recommendations - Implementation support or ongoing optimisation - Pricing: tailored proposals available. ## How referrals and bookings work - ILoveAU is not an online travel agency and does not collect the traveller's booking payment. - Travellers follow links to the business's own website or booking system. - The business controls availability, pricing, customer details, payment, confirmation and support. - When an eligible ILoveAU referral produces a completed booking, ILoveAU charges a 8% referral commission. - The AI Guide is a separate product that runs on the business's own website; buying it does not buy featured placement on ILoveAU. ## Frequently asked questions ### How do travellers book my tour through ILoveAU? They don't book on ILoveAU. When a traveller is ready, ILoveAU sends them to your own website or booking system, where you manage availability, payment and confirmation. ### Can I list several tours or departure points? Yes. You can showcase multiple tours, activities and locations so travellers find the exact experience that fits their trip. ### Can the AI Guide handle safety and suitability questions? It answers from the content you approve, such as age limits, fitness levels, inclusions and cancellation policies. Anything outside that content can be routed to your team. ### What's the difference between the AI Guide and Discovery & Booking Referrals? The AI Guide is a local guide that runs on your own website and answers your visitors' questions. Discovery & Booking Referrals is about being found on ILoveAU and sending travellers to your website. They are separate products: buying an AI Guide plan does not buy featured placement on ILoveAU or guarantee that ILoveAU's own AI recommends your business. ### Does the AI Guide only help visitors who come from ILoveAU? No. The AI Guide is embedded on your website and helps the visitors already arriving there, so its value does not depend on traffic from ILoveAU. ### What content can the AI Guide use? Your approved website pages, PDFs, FAQs, policies and visitor information, enriched with relevant local tourism data. Each plan sets how many pages and documents can be indexed. ### How are AI answers counted? Each reply the AI Guide gives a visitor counts as one AI answer. Your plan sets how many answers are included each month. ### Can I change my AI Guide plan later? Yes. Talk to our team and we'll move you to the plan that fits how your website is being used. ### How is the AI Guide added to my website? The AI Guide is provided as an embeddable website widget. Our team helps configure its approved content and appearance, then supports your team through setup and launch. ### What is included in setup and launch? We agree the content sources and visitor use cases, configure the guide for your brand and approved website domains, test representative questions and support your team with the website embed. The exact scope is confirmed for your plan before work begins. ### What reporting is available? The workspace shows usage, frequently asked questions, unanswered questions and the content sources supporting answers. These insights help your team close information gaps and improve the visitor experience over time. ### What control do we have over content and visitor data? You choose the approved content sources and website domains for the guide, can review content before it is used and can manage retention settings for conversations and form submissions in your workspace. Data handling and governance requirements are confirmed during setup. ### What happens when the AI Guide cannot answer confidently? The AI Guide is designed to answer from the sources you approve. Questions that are not covered can be directed to your team or captured as an enquiry, depending on your setup. ### Do prices include GST? No. All prices are in Australian dollars and exclude GST. ### How are booking referrals charged? A standard ILoveAU listing is free. When an eligible ILoveAU referral results in a completed booking, ILoveAU charges a 8% referral commission. Your business takes the booking and the traveller's payment directly. ### What does AI Visibility Consulting involve? We review how AI search experiences currently understand your business, then recommend and help implement improvements to your content, structured data and other signals that answer engines rely on (often called AEO or GEO). ### Which businesses can partner with ILoveAU? Tourism and hospitality businesses operating in Australia — accommodation, tours and activities, restaurants and wineries, attractions and events — as well as councils and destination organisations. Businesses should hold the licences and insurance appropriate to their activities. ## Contact - Email: partners@iloveau.com - Phone: +61 416 796 527 - Based in Sydney, Australia; serving all eight Australian states and territories. Canonical page: https://www.iloveau.com/en/businesses/tours-and-activities