Our Story
Built for people who
love Australia
ILoveAU is an intelligent travel discovery platform helping people find personalised destinations, experiences, food, stays and local businesses across all eight Australian states and territories.
We believe travel can be a gentle reset for your mind. A way to breathe, move and feel grounded in nature again, even if it’s just for a few hours nearby.
Why we exist
Why we built ILoveAU
We're nature lovers who fell for Australia — and we believe that discovering this country should feel as good as actually being in it.
But for most people, that's rarely how it goes.
Finding an adventure that suits your style — a shaded trail, a dog-friendly beach, a quiet rockpool the kids will love — means bouncing between outdated blogs, tourist-trap listicles, and endless scrolling through social media hoping someone else has already done the work.
Most travel platforms show you the same places. The ones on every Top 10 list. The ones designed for tourists passing through.
We're different. ILoveAU is built around local knowledge — the tucked-away swimming holes locals have known for generations, the café at the end of a trail that doesn't advertise, the lookout that doesn't make the brochures. If it's loved by the people who actually live there, we want to help you find it.
So we built ILoveAU — the most mindful way to discover and explore Australia. Whether you're 20 minutes from home or on a road trip through the regions.
We now cover all eight Australian states and territories, with deep respect for the land, its Traditional Owners, and the people who call it home.
Australia is extraordinary. We're here to help you find the parts that make it unforgettable.
📸 Photos taken by ILoveAU team
Our Values
What matters to us
These principles guide every recommendation and experience we surface.
Sustainable
We champion places that respect nature and preserve it for future generations. Every recommendation considers its environmental footprint.
Mindful
Travel with presence, not pressure. We curate journeys that invite you to slow down, savour the moment, and let the landscape speak.
Authentic
Recommendations are shaped by traveller intent and preferences. Eligible partners can receive priority visibility in AI discovery, while bookings and payments remain directly with the operator.
Responsible
Supporting local communities and small businesses is at the heart of what we do. Tourism should lift up the places it touches.
Inspiring
The right place at the right time can shift your perspective. Our platform is designed to spark curiosity and a genuine sense of wonder.
Simple
Travel planning shouldn't be stressful. We strip away the noise so you spend less time planning and more time actually exploring.
1,200+
Places listed
8
States and territories covered
AI
Powered smart search
100%
Australian made
Trusted & Recognised By
Our data & industry partners
Frequently Asked Questions
Everything you need to know about the ILoveAU platform and how we help you discover Australia more meaningfully.
What is ILoveAU?
How does the AI search work?
Can I book directly on ILoveAU?
Is ILoveAU free to use?
How do you choose the places and businesses you feature?
Which parts of Australia does ILoveAU cover?
Do I need to download an app to use ILoveAU?
Can my business be listed on ILoveAU?
How can I contact your team?
Still need help?
Reach out to our team and we will point you in the right direction.
Start exploring Australia
Discover places that match your pace, your values, and your sense of adventure.