AI Guide for destinations
For councils, regional tourism organisations and destination teams. Scope is based on your region, content volume, visitor demand, governance and integration requirements.
For councils & destination organisations
Your destination's AI-powered visitor guide.
Help visitors discover local attractions, experiences and businesses through natural, personalised conversations — directly from your website, 24/7.
- Grounded in the content you approve
- Supports your local operators
Sound familiar?
What councils and destination organisations tell us
Visitor servicing doesn't scale
Visitor centres and teams can't answer every question, in every season, at every hour.
How we help: AI GuideDemand concentrates
Visitors cluster at a few icons while the rest of the region and its operators miss out.
How we help: AI GuideA digital presence is costly to build
A separate website and apps for web, iOS and Android take budget, time and ongoing publishing effort.
How we help: White-Label Microsite
How ILoveAU helps
ILoveAU gives Australian councils, tourism boards and destination organisations an AI-powered visitor guide for their own website. Available 24/7, it helps visitors discover local attractions, experiences and businesses through natural, personalised conversations, drawing on your approved content and local tourism listings, with an interactive destination map and custom location pins. Recommendations reach beyond the best-known icons to spread demand across your region. Councils can also launch a white-label microsite in their own brand within ILoveAU, across web, iOS and Android, without building and maintaining a separate multi-platform solution.
AI Guide for your website
A local guide on your website, grounded in the content you approve.
Give visitors reliable answers from your website, PDFs, FAQs and relevant local tourism data — then guide them to the next step.
Turn questions into enquiries. Booking links and enquiry forms move interested visitors to the next step, and questions that need a person can reach your team.
Stay in control. You choose the content sources and website domains, and can review content before the guide uses it.
How it works
- 1
Content & setup
Ground answers in approved content
Connect website pages, PDFs, FAQs and policies, then review what the guide can use before launch.
- 2
Brand & launch
Configure the guide for your website
Set its name, welcome message, appearance and approved domains, then test the visitor experience.
- 3
Insights & improvement
Learn from real visitor questions
See what visitors ask, identify unanswered questions and strengthen the content behind future answers.
Real visitor questions
Answer the questions that shape a visitor's next step.
Examples of questions your AI Guide can answer from the content and local information you approve.
- What's on in the region this weekend?
- Which walks are open after the recent rain?
- Where can we charge an EV on the way?
- What can we do with kids on a rainy day?
AI Guide pricing
Pricing scoped to your needs.
Tell us about your property or region and we'll recommend the right service level, with a clear quote in AUD, excluding GST.
Get a tailored quote
White-label microsite
Your destination's own digital presence, without building one.
A dedicated, white-label microsite in your council's brand, within ILoveAU, that presents your local attractions, events, suburbs and visitor content across web, iOS and Android, without the cost, complexity and ongoing maintenance of a standalone multi-platform build.
- Web
- iOS
- Android
Request a proposal
Tailored proposals for councils and destination organisations
Launch faster, publish less
Managed or hybrid delivery reduces the operational and publishing effort on your team.
Web, iOS and Android
Reach visitors on every platform from one microsite, with no separate apps to build or maintain.
A foundation that grows
Scale and evolve the microsite over time without a separate rebuild.
Future platform enhancements
Access improvements in discovery, engagement and personalisation as the ILoveAU platform develops.
FAQ
Frequently Asked Questions
Everything you need to know about partnering with us
Can councils and destination organisations partner with ILoveAU?
Yes. We work with councils, regional tourism organisations and destination teams on embedded AI visitor guides tailored to their place and stakeholders.
Who controls what the destination AI Guide says?
You do. It is grounded in your approved website content, visitor information and policies, and its recommendations for local attractions, experiences and businesses draw on tourism listings that include information from the Australian Tourism Data Warehouse (ATDW). Scope and governance are agreed during setup.
What is a white-label microsite on ILoveAU?
A dedicated microsite in your council's brand, white-labelled within the ILoveAU platform, that presents your local attractions, events, suburbs and visitor content across web, iOS and Android. It is delivered as a managed or hybrid service, so you launch faster without building or maintaining your own website and apps, and it benefits from ILoveAU platform improvements over time. It is a separate product from the AI Guide.
Can visitors see recommendations on a map?
Yes. Recommendations appear on an interactive destination map, and you can add custom location pins for the places you want visitors to find, such as visitor centres, lookouts or event venues.
How does ILoveAU support local operators?
Your AI Guide recommends local attractions, experiences and businesses across the region, helping spread demand beyond its best-known icons.
Does the AI Guide only help visitors who come from ILoveAU?
No. The AI Guide is embedded on your website and helps the visitors already arriving there, so its value does not depend on traffic from ILoveAU.
What content can the AI Guide use?
Your approved website pages, PDFs, FAQs, policies and visitor information, enriched with relevant local tourism data. Each plan sets how many pages and documents can be indexed.
How are AI answers counted?
Each reply the AI Guide gives a visitor counts as one AI answer. Your plan sets how many answers are included each month.
Can I change my AI Guide plan later?
Yes. Talk to our team and we'll move you to the plan that fits how your website is being used.
How is the AI Guide added to my website?
The AI Guide is provided as an embeddable website widget. Our team helps configure its approved content and appearance, then supports your team through setup and launch.
What is included in setup and launch?
We agree the content sources and visitor use cases, configure the guide for your brand and approved website domains, test representative questions and support your team with the website embed. The exact scope is confirmed for your plan before work begins.
What reporting is available?
The workspace shows usage, frequently asked questions, unanswered questions and the content sources supporting answers. These insights help your team close information gaps and improve the visitor experience over time.
What control do we have over content and visitor data?
You choose the approved content sources and website domains for the guide, can review content before it is used and can manage retention settings for conversations and form submissions in your workspace. Data handling and governance requirements are confirmed during setup.
What happens when the AI Guide cannot answer confidently?
The AI Guide is designed to answer from the sources you approve. Questions that are not covered can be directed to your team or captured as an enquiry, depending on your setup.
Do prices include GST?
No. All prices are in Australian dollars and exclude GST.
Which businesses can partner with ILoveAU?
Tourism and hospitality businesses operating in Australia — accommodation, tours and activities, restaurants and wineries, attractions and events — as well as councils and destination organisations. Businesses should hold the licences and insurance appropriate to their activities.
Still have questions? Tell us what you need
Talk to our team
Tell us what you need
Pick what you're interested in and we'll come back within two Australian business days with the right next step.
What You Get
A practical path to better visitor discovery and direct bookings.
A clear next step
We match your enquiry to the lightest setup that fits.
Answers grounded in your content
Approved pages, documents and policies lead the response.
Human onboarding support
Our team helps you configure and launch the right product.
Need help? partners@ILoveAU.com or call +61 416 796 527
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