UGG Since 1974

Want to take home a pair of genuine Australian Ugg boots?

Step into UGG Since 1974's Gold Coast factory outlet and discover what real craftsmanship looks like.

For half a century, this family-run enterprise has been handcrafting premium footwear using only A-grade Australian sheepskin. Now in its third generation, the brand remains faithful to traditional slow-fashion principles, creating boots that take time to make and last for many seasons to come.

Browse over 30 distinctive styles in the showroom, or work with the team to get a custom fitting that's perfect for your feet. Want something truly unique? Design your own boots and get them handmade specifically for you, right here on the Gold Coast. From selecting your sheepskin to choosing every detail, you'll create a one-of-a-kind piece that tells your story.

Each pair is crafted with the same attention to detail and premium materials that have defined the brand since 1974. Take home not just boots, but a piece of Australian heritage.